From manual to moment-based: How USALLIANCE Financial boosted digital enrollments 300%

Overview

USALLIANCE Financial was founded in 1966 by a group of IBM engineers who believed they could create better financial options for their colleagues. Today, it serves over 150,000 members across the globe, including employees of major corporations like IBM and Marriott, as well as community members and partner organizations.

The credit union prides itself on using innovation to differentiate through its products and services, especially in moments that matter, like new account opening.

To strengthen its onboarding process and address pain points around secure account number delivery, USALLIANCE Financial partnered with Digital Onboarding. The result: faster outreach, stronger digital engagement, and a 300% increase in digital banking enrollments.

Challenge

USALLIANCE Financial needed to solve two key problems at once:

• Delivering secure account numbers to new members quickly
• Driving digital banking adoption the moment an account is opened

Their previous process relied on manual steps, which delayed outreach and made it difficult to guide members toward enrolling in online and mobile banking.

Before we had Digital Onboarding, we really struggled to connect with our members quickly after registering. We would have members join the organization through our digital application, and we weren't able to send a tailored message to them at that time.”

Aaron Schlesinger, Director of Digital Banking & Digital Experience

Solution

To meet these needs, USALLIANCE Financial turned to Digital Onboarding and became the first client to trigger onboarding journeys using real-time API data. As soon as a new account enters their core system, a secure API event is sent to the platform, launching a personalized onboarding campaign immediately.

This enabled the credit union to:

• Replace manual processes for delivering account details
• Reach members when attention is highest
• Personalize messages for stronger engagement
• Empower internal teams to manage journeys without outside support

We chose Digital Onboarding primarily because it's really easy to use. It gives us an opportunity to use a really intuitive UI to build out complex drip campaign marketing at a couple clicks of a mouse.”

‍Aaron Schlesinger, Director of Digital Banking & Digital Experience

Results

With real-time API integration and an intuitive campaign builder, USALLIANCE Financial saw measurable results:

• 300% increase in digital banking enrollments
• Nearly 90% of new members now enroll in digital banking
• Up to 35% open rates on onboarding emails

These numbers have been especially strong for mobile adoption, thanks to the timing and relevance of the campaigns triggered via API.

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Impact

By automating a previously manual and disconnected process, USALLIANCE Financial gained a competitive edge in onboarding. Their number one priority, delivering secure account information fast, was solved through real-time automation. And with Digital Onboarding’s easy-to-use interface, their team can now manage and optimize campaigns internally, without heavy technical involvement.

Conclusion

USALLIANCE Financial’s onboarding transformation reflects the credit union’s history of innovation and commitment to digital excellence. By delivering secure access and digital banking enrollment at exactly the right time, they’ve turned new member engagement into a measurable driver of adoption and loyalty.