A guide for banks and CUs

Text messaging: Manage the risks & reap the rewards

Some banks and CUs are reluctant to use text messaging, but why? Gartner reported that 98% of all text messages get read, which is nearly 5x higher than the average email open rate. 

Unfortunately, scammers and fraudsters are making things tricky for financial institutions. Customers and members aren’t always sure if text messages are legitimate.

People want their financial institutions to use text messaging, but institutions are wary. Read our guide to learn:

• How institutions like Peoples Bank of East Tennessee, FVS Bank, and Greater Nevada Credit Union are using text messaging to drive engagement
• SMS texting best practices and where to begin
• What Smishing is and how to respond if your bank is attacked