In the third episode of our Engagement Masterclass Series—building on segmentation and personalization—we focus on the next critical piece of the puzzle: content. Even the most advanced data strategies fall flat without messaging that truly connects.

This session is designed for bank and credit union marketers looking to build scalable, targeted content that aligns with customer needs, life stages, and behaviors.
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What you'll learn:

  • Content Mapping for Segments: Match messaging to specific personas, products, and stages of the customer journey.
  • Scalable Content Frameworks: Create modular, dynamic content that adapts to multiple audiences.
  • Compliance by Design: Develop creative that stays within regulatory lines without sacrificing impact.
  • Success Stories: Real-world examples of content strategies driving engagement and conversion.

Access the on-demand webinar

Watch the on demand webinar to walk away with practical frameworks, real-world examples, and the tools to turn personalized content into deeper connections, stronger engagement, and measurable marketing impact.

Hosted by Digital Onboarding

Digital Onboarding empowers financial institutions to maximize engagement, retention, and growth by delivering educational content and best practices that drive success. Beyond execution, we serve as a strategic partner to our customers—providing expert guidance, creative solutions, and continuous optimization to help strengthen customer and member relationships and achieve measurable results.

Justin Roberts
Sr. Director, FI Marketing Strategy
Growth Strategy Team

Ebony Ivey
Director of FI Marketing Strategy

Ebony is the Director of FI Marketing Strategy, where she brings extensive expertise in financial services. She has led initiatives in customer lifecycle marketing, acquisition, and content strategy, optimizing client acquisition and brand awareness. Ebony excels in bridging strategy and execution to drive business results for our customers.

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