Nymbus Partners with Digital Onboarding to Enhance Customer Engagement and Retention for Community Banks and Credit Unions

JACKSONVILLE, FL – January XX, 2025Nymbus, the company that offers a modern banking platform for U.S. banks and credit unions, has entered into a strategic partnership with Digital Onboarding, Inc., a SaaS company that provides an automated customer and member engagement platform. This collaboration will accelerate Nymbus’s efforts to provide bank and credit union clients with more robust and comprehensive marketing and analytics capabilities to support customer and member engagement and retention.

Community banks and credit unions face high attrition rates, with 25-40% of new checking accounts closed within the first year. Nymbus aims to address this gap by launching Nymbus Engage, a customer and member engagement platform powered by Digital Onboarding. The initial launch of the Engage platform will be focused on helping onboard newly acquired customers and members and promote early adoption of services such as direct deposit to increase funding rates and maximize customer and member retention. By adding these capabilities to the Nymbus Engage platform, banks and credit unions can offer a seamless onboarding experience that helps turn new customers and members into loyal, primary account holders.

“Our goal at Nymbus is to equip community banks and credit unions with the marketing technology and insights they need to thrive in a highly competitive market,” said Jody Guetter, Chief Marketing Officer, Nymbus. “By investing in our martech partners, such as Digital Onboarding and data and analytics capabilities through Nymbus Connect, we are accelerating growth for our clients and creating a more complete and effective banking platform for banks and credit unions.”

Integrating Digital Onboarding into Nymbus’ Customer Engagement platform empowers financial institutions with real-time, data-driven insights and marketing automation tools, such as email and SMS text messaging, self-service digital banking widgets, and personalization, to drive meaningful, long-term customer and member engagement from day one. With this partnership, Nymbus furthers its commitment to building a banking platform with advanced marketing and data capabilities accessible to community banks and credit unions, giving them a stronger competitive edge against larger institutions and fintech disruptors.

“To win primary financial institution relationships, banks and credit unions need to get a lot better at deepening customer and member relationships from a distance, and we designed our platform to help them succeed,” said Adam Westley, Senior Vice President of Sales and Strategic Partnerships, Digital Onboarding. “Nymbus and Digital Onboarding are mutually committed to helping community institutions and their digital-only brands thrive. We are thrilled that our platform’s capabilities will be harnessed to power Nymbus Engage!”

In recent months, Nymbus has significantly invested in building its data and analytics capabilities, called Nymbus Connect. Connect provides community financial institutions with powerful data integrations from the Nymbus Core, Onboard, and Digital Banking systems, API-driven data streaming from 3rd parties, and real-time analytics. Through Nymbus’ event-driven architecture, Nymbus clients can effortlessly connect with Digital Onboarding and enable real-time, relevant communications and track onboarding progress, engagement levels, and opportunities for further interaction, allowing immediate and targeted engagement with each account holder.

About Nymbus
Nymbus enables banks and credit unions to accelerate market positioning through cloud-based technology and adaptable solutions. With a distinct strategic approach, Nymbus assists in modernizing legacy core systems and facilitates the launch of subsidiary digital brands targeting vertical growth areas. This enables financial institutions to achieve cost savings and unlock new opportunities with predictable timelines and reduced risk.

About Digital Onboarding
The Digital Onboarding engagement platform is helping 160+ banks and credit unions turn account openers into deep and profitable relationships. The platform reduces paper-based processes and manual work while empowering institutions to deliver personalized, guided journeys that onboard, nurture, cross-sell, and service customers and members from a distance.