Lanco FCU Adopts the Digital Onboarding platform to deepen member relationships

Credit union leveraging the Digital Onboarding engagement platform through its partnership with Member Driven Technologies

Boston, MA (May 17, 2022) – Lanco Federal Credit Union (Lanco FCU) selected the Digital Onboarding engagement platform through its partnership with Member Driven Technologies (MDT), a CUSO that hosts the Episys® core processing system from Symitar® to provide a private cloud alternative for core processing and IT needs. The credit union will leverage the Digital Onboarding platform to help members adopt account-related banking services and additional products.

Lanco FCU runs a successful indirect auto loan program, but it has struggled to expand those relationships. The credit union is excited to leverage the Digital Onboarding platform to motivate members to adopt additional products. Additionally, Lanco FCU previously relied on branch staff to help members adopt account-related services. With the Digital Onboarding platform, new account openers will receive a personalized digital guide with self-service enrollment tools that drive adoption and ongoing usage. 

“We were searching for a solution that could help us achieve our member engagement goals and would be easy for our small team to operate,” said Amy Good, Marketing Manager, Lanco Federal Credit Union. “The Digital Onboarding platform appears to be the perfect solution! I appreciate that the pre-built campaign templates will allow us to launch our first campaigns quickly, and the self-service enrollment tools will make it easy for our members to start using account-related services. I am also excited to use the platform to better engage with our indirect auto loan holders to expand upon those membership opportunities.”

The Digital Onboarding engagement platform triggers email and text messages that connect members with personalized microsites. Digital, self-service tools help them switch their direct deposits in seconds, make their new cards their default payment methods at places like Amazon ® and Venmo®, adopt digital banking services, etc. Credit union executives recently named Digital Onboarding the winner in the Digital category for CreditUnion.com’s fifth-annual Innovation Series.“

"Credit unions that drive business from indirect auto loans need a more effective way to expand those relationships,” said Ted Brown, CEO, Digital Onboarding. “I am looking forward to partnering with Lanco FCU to deliver a member onboarding experience that maximizes cross-sell, account usage, and satisfaction rates.”  

‍About Lanco Federal Credit Union
‍Lanco Federal Credit Union is a not-for-profit financial institution based in Lancaster, PA and serving over 10,000 member individuals and small businesses in Lancaster County. Founded over 55 years ago by school district employees, Lanco FCU’s mission is to help members achieve their life goals by promoting financial health and providing affordable access to credit. For additional information visit https://www.lancofcu.com or contact Amy Good at agood@lancofcu.com. 

‍About Digital Onboarding, Inc.
‍Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer and member activation rates. For additional information, visit https://www.digitalonboarding.com. For Digital Onboarding media inquiries, contact Laurie McLachlan at laurie@digitalonboarding.com or (617) 921-2916.