East Cambridge Savings Bank selects the Digital Onboarding platform to engage checking account openers

The platform helps customers adopt banking services and additional products

Cambridge, MA (November 27, 2023) - East Cambridge Savings Bank, which focuses on delivering personalized, exceptional customer experiences and profitable growth, selected the Digital Onboarding engagement platform to increase checking account activation rates and become its customers' primary financial institution.

The bank operates in the highly competitive Boston metropolitan market and has invested in best-in-class online and mobile banking. It wants to ensure that customers - mainly checking account openers - adopt digital services and actively use their accounts.

“We chose the Digital Onboarding platform because we needed to make it easier for customers to add and quickly adopt services like direct deposit, bill pay, and eStatements,” said Joanne Aliber, Senior Vice President of Marketing and Strategy, East Cambridge Savings Bank. “We can now deliver personalized digital journeys that guide account openers and give them easy ways to enroll in services. Increasing adoption rates for sticky services is one of the best ways to build lasting relationships. The Digital Onboarding engagement platform is built for this.”

The Digital Onboarding engagement platform gives customers access to digital widgets that make enrolling in services easier. In seconds, customers can enroll in direct deposit, update their default payment methods at multiple merchants simultaneously, sign up for eStatements without logging in, and more.

“The bank is trying to appeal to potential customers who are digitally savvy,” Aliber said. “They expect immediacy, personalization, and for everything to be easy. Paper welcome kits and phone calls will not cut it with younger generations. We needed a solution such as what Digital Onboarding provides.”

The platform will also help the bank capture customer feedback and take action. It helps measure the quality of the customer experience and can be used to fuel future cross-selling and educational campaigns.

"For years, banks have relied on welcome kits, emails, and phone calls to welcome account openers, and it is ineffective,” said Jennifer Packard, Chief Product Officer, Digital Onboarding. “In a highly competitive market, making it as easy as possible for new account openers to engage immediately is essential. East Cambridge Savings Bank understands the value of exceptional digital experiences. We are thrilled to help the bank achieve its goals.”

“We are thrilled with how easy-to-use the platform is, but we are especially grateful for the Digital Onboarding team and their support,” Aliber said. “Getting up and running was surprisingly fast and easy.”

‍About East Cambridge Savings Bank
‍East Cambridge Savings Bank is a full-service, mutually held bank that is committed to be the preferred banking partner in the communities it serves. Established in 1854, the Bank strives to provide an exceptional customer experience and generous support for the community. Headquartered in Cambridge, the Bank has locations in Arlington, Belmont, Cambridge, Chelsea, Malden, Medford, Somerville, Waltham, and Woburn as well as an educational training facility at Cambridge Rindge and Latin School. The Bank is a member of the Federal Deposit Insurance Corporation (FDIC) the Depositors Insurance Fund (DIF), and is an Equal Housing Lender. For additional information, visit https://www.ecsb.com.

‍About Digital Onboarding
‍The Digital Onboarding engagement platform helps banks and credit unions turn account openers into fully engaged and profitable relationships. With personalized messages, microsites, and self-service enrollment tools, the platform helps people enroll in direct deposit and update default payment methods, adopt eStatements, retrieve account and member numbers, open additional products, and more. For additional information, visit https://www.digitalonboarding.com.