4Front Credit Union Reinvents the New Member Experience With Personalized Digital Journeys

Credit union leveraging the Digital Onboarding engagement platform to deliver a smart, simple experience

Boston, MA (January 31, 2022) – 4Front Credit Union, with more than 94,000 members across Michigan, selected the Digital Onboarding engagement platform to make it easy for members to utilize all of the account-related services that are available to them.
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The credit union previously leveraged a combination of direct mail and phone calls to reach members two days, two weeks, and two months after account opening. The approach was not reaching the desired results at driving the adoption of digital banking, direct deposits, debit cards, eStatements, and other services.
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“4Front Credit Union is laser-focused on making banking smart and simple, and that means eliminating the friction that is associated with enrolling in and using account-related services,” said Rachel Hunter, Senior Vice President of Marketing, 4Front Credit Union. “With the Digital Onboarding platform, we can deliver personalized journeys that make it easy for members to access all of the services that are available to them. Since the platform is fully automated, our staff can invest more time building relationships. It is the ideal solution for us.”
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The Digital Onboarding engagement platform triggers email and text messages that connect new account openers with personalized microsites. The platform’s digital, self-service tools allow members to update direct deposits and default card payment methods in seconds. The platform also helps members adopt digital banking services and other products that drive cost savings, satisfaction, and primacy.
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“Neobanks are investing billions of dollars in advertising to lure members away from credit unions,” said Ted Brown, CEO, Digital Onboarding. “4Front Credit Union’s approach to engaging members from the start provides a competitive advantage. Financial institutions that drive organic growth are well-positioned to compete and grow. I am thrilled to partner with them.”
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About 4Front Credit Union
‍4Front Credit Union is an award-winning member-owned financial cooperative serving more than 94,000 members across the state of Michigan. Our members enjoy the same time-saving account management tools offered by national banks but with one significant difference – our unwavering commitment to creating the same personal connections we’ve sought with our members for the past 60 years. For more information, visit www.4frontcu.com.
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About Digital Onboarding, Inc.
‍Digital Onboarding Inc. is a SaaS technology company focused on helping banking and credit union customers activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer and member activation rates. For additional information, visit https://www.digitalonboarding.com. For Digital Onboarding media inquiries, contact Laurie McLachlan at laurie@digitalonboarding.com or (617) 921-2916.