Product Creative Manager
REMOTE (US based) | Full-time
In this Product Creative Manager role the owner will measure and optimize the Digital Onboarding platform for existing and new features, as well as our web-based step by step microsite guides to improve ease of use through best in class design and copy, to create the best user experience by exploring many different approaches to solve end-user's problems. Continually improve upon the last, by conducting user tests to observe behavior of our users and reviewing platform results for contacts using the microsite guides.
Key Responsbilities
- Drive the next-level experience to what we call our best practice web-based step by step microsite guides, by working closely with product marketing and the chief product officer around industry drivers for Financial Institution (FI) engagement use cases.
- Each step by step guide is exactly that, and requires a contact (FI customer / member) to go through specific steps with the ultimate goal being to complete all steps. The objective of the above is to make the experience one that the user wants to get through all steps. The journey is fun and educating along each step, promoting the behavior desired until 100% complete.
- Work with product marketing to understand current contact behaviors with existing tools, functionality and current step by step guides, to understand challenges and fall off points for the contacts.
- Understand the full functionality of the platform and the perform actions with page completions options for a best practice guide that can work with all levels of FIs using our platform, regardless of the amount of data they may be providing us.
- Be the go to for each key feature that requires a new guide, a new page or simply an update to an existing page, in a best practice template to incorporate or create this new experience, in working with product and product marketing.
- Work with product and product marketing to create wireframes for new features in the platform to ensure the ultimate user experience and contact experience with each feature being released.
- Work with product marketing to ensure we have a sense of existing functionality in the marketplace and our experience is top notch compared to the competition and delivering on the needs of FIs.
- In the beta phase of key features, create usability efforts through techniques such as blind usability testing, user and end user interviews and preliminary success results
- Improve any major noticeable design / ux challenges prior to GA and work with product operations to provide visibility to any of these enhancements that may be a blocker to push to GA.
- Work with product marketing to understand how these new features and functionality and new user experience best practice templates are improving the success results for FIs and also the improved behavior indicators of the contact ( FIs customers / members).
- Look for improvements through A/B testing certain new designs and experiences with the information / data above, through data and contact interviews.
- Help productize new features, functionality and solutions by working with product marketing and marketing created resources to create user guides in Digital Onboarding to ensure awareness, adoption and usage
- Help the executive leadership team see the vision of the platform, by creating wireframes that align with our 3 year vision.
- This is critical:
- So we and the development team can visualize how all these roadmap features will work and compliment each other.
- Ensure that we are thinking clearly from a product requirements perspective of where and how these features play together and how they will impact each other.
- Help development see the ultimate vision to ensure they are not coding into a corner with any one or many features.
- And above all get the company excited about where we are heading and how different we are and will be in the market!
Skills & Requirements
- 7+ years of experience in an agile UX role with a record of execution and success
- 7+ years of related experience—design background, with a deep understanding in the current digital landscape
- A portfolio of work that showcases high-quality design and storytelling, and experience providing that across multiple channels
- Copywriting experience is desired in order to achieve the above
- Creating top notch experiences with contact-based flows (step by step processes) is not a must, but highly desired and recommended.
- Experience with engagement or marketing automation platforms is not a must, but highly desired.
- Experience driving successful usability experiments, capturing results and executing on them is a must.
- Past experience in interviewing users and end users is required.
- Any experience in the financial services or fintech space is a win!
- Can communicate with and present to C-Level executives
Apply Now
If interested, shoot us an email at careers@digitalonboarding.com. Tell us a little about yourself and attach your resume or include a link to your LinkedIn profile.